Every year, Apple’s ubiquitous iPhones top the industry charts for power, performance, and customer satisfaction. Granted, the very high-quality Samsung Galaxy phones are often not far behind (or even tied in some instances), but aside from the admittedly sexy Galaxy, the iPhone consistently blows all other Android phones out of the water. The smooth integration of hardware and software in iOS has made iPhone users praise Apple’s “everything just works” feeling on all its mobile devices.
But the one thing that has held back many customers from switching to the iPhone is the price point. They complain that Apple’s phones are outrageously priced, and, to be fair, they may have a point. Or, at least, they used to. Let’s take a closer look at this year’s smartphone lineup.
At the top of the scale is the admittedly shocking sticker price of $999 for the brand new (and currently unreleased) iPhone X. Most people won’t be able to spend that sort of cash on a phone, but let’s not pretend like Apple is the only one scraping that $1,000 ceiling. The Samsung Galaxy Note 8 is priced just slightly lower at $930. But the iPhone X is slated to be more powerful than the Note 8, by quite a lot! Almost every year, Galaxy phones beat iPhones by benchmark speed tests, but then the iPhones win in “real world usage” speed tests, thanks to software and hardware created for each other. This year, however, the iPhone X has already beat the Note 8 benchmark speed test! Since it hasn’t been released yet, we don’t know how real world tests will fare, but if the past 10 years of iPhones are anything to go off, the real world speed test will put the iPhone X even farther ahead in power and speed. So, even at this top end price point, you are paying for the best phone on the market, for only a slightly higher price. So, no, it’s not that crazy of a price, all things considered.
Next let’s look at the more mid-range iPhones. (It feels insane calling the brand new and absurdly powerful iPhone 8 “mid-range” but I guess that’s the world we live in now.) The iPhone 8 starts at $699, and the larger iPhone 8 Plus starts at $799, which, once again, is very comparable with the competition’s phones of the same size. The Samsung Galaxy S8 is priced right in between at $750. And, once again, the currently-unreleased iPhone 8 and 8 Plus destroy the Galaxy S8 in benchmarks, let alone real-world speed tests. The iPhone 8 is more than twice as fast as the the Galaxy S8 in single-core tests, and over 50% faster in multi-core tests. And that’s for essentially the same cost. How again is that over priced?
And that doesn’t even count the iPhone 7, 7 Plus, 6s, and 6s Plus that are still being sold in the mid-range of iPhones. You can now get the iPhone 6s, which is, by the way, still an industry-leading smartphone, for just $449. That’s the same price as many of the Android phones from LG, HTC, and others that people are buying as “cheaper” alternatives to the iPhone, but these other phones are nowhere near as powerful. Saving money there? Not so much.
Which brings us to the grand finale, the lowest-priced iPhone of the lineup: the iPhone SE. I know what you’re thinking: it’s so small. It’s so old. I would look ridiculous with that old phone. Hey, if you’re bargain hunting for a smartphone, you probably don’t care too much about those things anyway. And with the new low price point of just $349, you really have no excuse. Oh, and did I mention that in this year’s American Consumer Satisfaction Index the iPhone SE received the HIGHEST satisfaction rating of ANY smartphone? That’s right. You can get the highest rated customer satisfaction phone of any brand for just $349.
With all the added bonuses that come with being in the iPhone ecosystem (iMessages being my personal favorite) there really is no more excuse to not join the party. It’s fun. We have Animoji!